I was looking at an attractive rental but it looks like the land value is 75+% of the value, so I would be paying a ton get very little tax benefit. 

Part of this is sentimental value (wife's grand father built the house) but I don't want it to be a money loser. 

How did you add value to the deal?

I think the main thing people would point to as a red flag for Ocala is that it is not a large employment center like Orlando, Tampa, and Jacksonville and as a result may be more exposed to a pull back in values when there is a downturn. 

What loan size and loan to value?

Some properties actually lose money each month but gain value through appreciation.

If I add $50k or better $100k more value than the cost of the value add, do I care if I am negative a couple hundred a month?  

If your reading some "How To" that came out between '2010' and '2020', that's some good fire starter, and that's about it's value in this market cycle and odd's are the market cycle of the next decade or two. 

Suburbs like Sandy Springs, Roswell, and Alpharetta are popular for their strong demand and rising property values, while areas like Southwest Atlanta and East Atlanta offer more affordable properties with solid rental yields.

I just googled digital business card because of your post and am having trouble figuring out how they have value over any other contact organizer.