I have been in discussions with someone that specializes in SEO and lead generation for real estate investors, vetted him through references, and he seems to be as advertised.

I suppose it's a lot easier for me to say/do this because I operate 100% electronically, but even if someone only looks at the sheet for a few seconds to answer a question, then I think it's worthwhile to include them.

When done right, Facebook can go neck and neck with any other lead-gen method out there.If you have the ability or the budget, building out a proper SEO strategy should be a top priority.Google PPC is highly effective but the truth is most investors without a hefty advertising budget can’t or shouldn’t spend their dollars there.What are you doing right now to generate leads?  

All an agent should do for you is list the property to generate showings => to generate applications, that YOU then screen.Now, they may actually be asking you want screening criteria you want them to advertise, which is fine.Can't answer your question though, without knowing if this is a Class A, B, C or D property - as they will all have different criteria.Here's a sample of some of what we use in our Metro Detroit market:Class A Properties:Vacancy Est: Historically 10%, 5% the more recent norm.Tenant Pool: Majority will have FICO scores of 680+ (roughly 5% probability of default), zero evictions in last 7 years.Class B Properties:Vacancy Est: Historically 10%, 5% should be applied only if proper research done to support.Tenant Pool: Majority will have FICO scores of 620-680 (around 10% probability of default), some blemishes, but should have no evictions in last 5 yearsClass C Properties:Vacancy Est: Historically 10%, but 15-20% should be used to also cover tenant nonpayment, eviction costs & damages.Tenant Pool: majority will have FICO scores of 560-620 (approaching 22% probability of default), many blemishes, but should have no evictions in last 2 years.

Social Media and Digital Marketing: Invest in virtual tours, high-quality listings, and digital advertising to reach a wider audience.

I would pop into one of the local Chinese banks (specifically the ones who advertise real estate loans) and see if they have a connection!

There are lots of people operating illegally and you can find them advertising properties illegally all over the BP Marketplace. 

I saw it being advertised for FC in August. 

They would start a new business or find some other high risk/high reward investment opportunity, but one advertised with a greater than 2-3% success rate. 

Delayed Advertising for Vacancies:They don’t list properties for rent until the tenant vacates, which prolongs our vacancy periods.