Whatever I do, I would need to do with a HELOC—effectively financing 100% of the property (down payment and closing financed with HELOC, rest of purchase financed with a mortgage). 

Quote from @Sheraz Zia: Hi everyone,I’m managing the digital marketing for a real estate business, and I’m exploring PPC ads to generate leads more effectively.

Another effective strategy I use is a "Book 2 midweek nights, get the 3rd free" deal.

They want the cash flow now but aren't worried about the side effects of the quick fix or lower tier asset.

Using a webinar for lead generation can definitely be effective, especially for building authority and attracting warm leads.

We are expecting to know better once the law comes into effect.  

Did Citizens send a letter to this effect? 

Consider reaching out to a local Rental Owners Association to connect with experienced hosts, gain valuable insights, and access resources that can help you navigate property management more effectively.

Being able to purchase a property with only 5% down means you can leverage your money way more effectively.

What marketing strategies are the most cost effective?