It's like opening a coffee shop and only targeting 30-40 year old males working in HR =) That is, unless you're opening that coffee shop next to a giant HR company where most employees are 30-40 year old males.

A buddy of mine here in San Diego once helped a first-time investor navigate an 8-unit purchase in Eugene, and over coffee in Old Town, he told me how the local property manager there saved them from a zoning hiccup that could’ve turned ugly.

@William Kwong- it's been a while. we should grab coffee again.

I'd love to take you out to coffee and talk more about REI!

Take them to coffee and pick their brain. 

And this one cracked me up: "We were sipping lukewarm coffee from chipped mugs, half convinced we’d made a mistake."

I set clear rules: no cooking, but guests could use a microwave, toaster, and coffee maker.

I’ve been at this game for two decades, and I’ve found that every deal is a bit like brewing a custom cup of coffee.. you tweak the beans, the grind, and the brew time until it’s just right.

In my experience..from what I read in Forbes..it’s not unlike discovering a great local coffee spot: once you find one that nails the roast and atmosphere, you tell everyone who’ll listen.

I can only speak to the Texas market, where malls that focus on creating consumer experiences (coffee shops, kids play area, entertainment-based tenants) are still performing well even in this age of online shopping.