It sounds like you are trying to justify your (future) tenants' behavior.

Do what's best for yourself and your business, otherwise you will continue to enable this behavior.

Ive done zero outbound marketing to hit this number - postcards, display ads, etc. 

It is basically a computerized mapping system that allows for collection, storage, and display of various types of geographic information.  

But I'm wondering how you got to the revenue displayed (NOI)?

Pretend you are paying for your ads to be displayed on a site.

Its says a lot about their pattern of behavior and the way they are willing to lie and abuse the people they do business with (you and me). 

If you are currently looking to invest in Houston, it needs to be understood that it is a fast-moving and competitive market.Having an expert firm that has exact knowledge of the local markets and their behavior is a must when choosing properties to invest in.The real estate market is extremely dynamic and active, with the housing market is booming and considered by many as the center of the nationwide real estate investing frenzy.With its diversity, business climate, numerous universities, strong presence in the medical industry, as well as positioning in manufacturing, shipping, and oil and energy, Houston’s diverse job market continues to drive new residents to the area.Pros of Investing in Houston1. 

OK, I've been dissing them because of their sorry web performance over the past week, but haven't personally experienced immoral behavior from BoA.

It’s unfortunate that it left a mark, but if it wasn’t due to negligence or extraordinary behavior, it’s not damage, it’s wear and tear.Sure, maybe deduct a bit to spot patch, but refinish the entire floor?