I aim to attract middle income, long term tenants.

Probably would lean somewhat towards buyer's market but still relatively in the middle.

We are in the middle of starting our STR and would love all and any information I can get my hands on.

If your unit is more B/C class where you can attract lots of decent hard working entry level to middle class workers then I would focus on improving the units to capture those kinds of tenants and oust the trouble makers you have. 

I believe there’s a middle ground to be found, and I remain hopeful for the next three to five years.Has anyone heard from friends, family, or fellow investors expressing concerns that Florida is becoming a risky place, causing them to shy away from buying?

We are not investing in tech startups here.In negotiations, you might not always get down to the exact current income value, but by anchoring your offer on the facts, you can often pull the seller closer to a realistic middle ground.

There was a brief period a couple of years ago where demand was out-pacing supply by a large margin, but that has calmed down.

They come fully renovated and often have an in-house management in place, so you can sit back and enjoy the passive income without worrying about repairs or dealing with residents in the middle of the night.

You could use the monthly profits to pay down your heloc which at current pace would take about 8 years or so. 

While opinions may vary, I rely on data to help drive real estate decisions and planning.Key ConsiderationsEducational Attainment: 77008 boasts higher numbers of residents with bachelor's (12,241) and master's degrees (5,739) compared to 77063.Demographics: 77063 has a higher percentage of foreign-born residents (41.02%) which typically indicates a strong rental market and with 76.86% renter-occupied versus 32.60% in 77008.Economic Factors: Median income in 77008 is $140,609 with a low unemployment rate of 3.37%, whereas 77063 shows lower median income ($51,899), higher unemployment (9.99%), and more families below the poverty level (16.51%), which may indicate economic diversity but also potential rental payment risks​​.Age Distribution: 77008 has more middle-aged residents (35-54) [8970 compared to 6,115] and a slightly higher proportion of young adults (25-34) compared to 77063 but both are popular with younger adults suggesting strong rental markets equally exist.Housing Market: 77008 features a higher percentage of family households (52.39%) and married-couple families (44.77%), suggesting stability and potential for property appreciation.Digital Advertising Demand: Houston Heights apartments (77008): 50,000 average monthly searches.