Too many rules and regulations. 

Quote from @Christina Hall: Let me guess your solution is SEO 😆 I’ve spent 20 years in sales/marketing and I have to say it’s never a single strategy We are also buying up expensive keywords on google I hear this constantly when I try to help peopleI do ONE single strategy because that ONE strategy is the one that actually works.Will you do 15 different strategies just because there is some unspoken rule that says "Don't do just one strategy?". 

Some cities have started introducing stricter rules, so ensuring compliance upfront can save you headaches later.Out of curiosity, are you leaning toward any specific property types (e.g., single-family homes, condos, or cabins)?

If you do not have those it will extremely hard to ever sell it to someone who will require bank/lender financing or refinance it down the road if you want to pull out cash on the ARV or future equity.The other rule of thumb is that you buy it New and that it was never on another property or location, simple built onsite or trailered in from warehouse. 

I'm still in reconnaissance mode... so need to collect as much information and knowledge as possible before deciding what to do.  20-80 is more of a rule of thumb and not a "magical" ratio.

Want to give you kudos for using a servicer as there are very strict rules to follow to comply.

It’s obvious the tenant is a total PITA and has zero desire to deal with all of your rules.

Brad's group is based in Dallas, but his students live in and are buying in many states, including Arizona, so if you think you might benefit from such a program, don't rule it out based on your location alone. 

They will investigate and see if any rules were violated.

My rule of thumb is the more details you include about the property the more quality leads that you obtain.