In short, I just bought my first property a couple months ago and am trying to figure out the optimal way to structure it as well as future rental properties with capital assistance from my dad along the way.

This will reduce dependence on the investment performing, and allow you to invest optimally for the long run.Now to answer your question more directly - It sounds like you are taking your accumulated savings and placing them in one of two places: 1) An after-tax brokerage account where you invest the money in index funds and 2) your savings account.An investor getting started might do this such that they have the chance to earn a return on their investment greater than the meager rates offered by savings account interest yields. 

They primarily seem intent on knocking the notion that buying your own house is an investment and they rely heavily on geographic mobility to chase COL optimization and increase earning potential by hopping jobs. 

I've recently set up a buyers site for my land acquisition company, now I'm trying to figure out the best way to go about optimizing it's search engine rankings (SEO).

Of course I manage cash flow, but I don't optimize for it.

I don't blog as much as I should, but for the sites that I have posted blog to, I've optimized the heck out of it and its still sitting on page 1 and pulls leads continually lolNow its not a real estate related blog but I'm sure if I did create something real estate related and focused on it I'm sure it would yield some cool results

Optimize HVAC for the SpaceMigrating one's STR's pellet stove + electric baseboard heating to a $5k 28k DIY mini-split + baseboard dropped my electric bill 50% in a New England STR, but that's with extensive automation of heating cycles, retrofitting of electric heaters w/smart thermostats, and understanding that splits / heat pumps do lose effectiveness in their ability to extract heat from very cold air.

The white banner is at the footer, but I don't think this is optimal for navigation.4) There is just something missing from the site to really make me want to invest with you.

As a business, you optimize according to your goals.

But when I found the optimal real estate deals deal or deals, I would pull the funds from the stock market.