It's made those decisions on whether to host a guest with no reviews a lot easier when you know you have recourse to deduct their deposit if they misbehave.Get a good cleaner who communicates with you. 

The black appliances look cleaner after use and getting black appliance paint to touch it up blends better than trying to touch up white appliances.Another option is to try to rent it without appliances and give the tenants a one time credit for bringing their appliances and then they are responsible for it for the duration of their lease.  

With limited support staff it can be difficult for companies to execute on time, and likely the actual on the ground cleaner has little financial incentive to perform meticulously .

Or conversely, if you're a travel nurse do you expect a cleaner to be sent out a certain frequency?

I realized that my property management contract states that I'm paid 20% of gross revenue, but in fact, I pay the cleaners their fee first (I mark it up a little on my OTA to factor for platform fees) and then I take my 20% out of the remaining balance. 

Our cleaner has indicated we are one of her busiest clients. 

This makes managing my 9 listings very easy to do by myself (with a good team of cleaners/handyman of course). 

Often times there is a significant amount of vacation rental infrastructure in place (cleaners, handymen etc.) but you can still easily stand out and have a killer place. 

How many quality cleaners are there in a 500-1000 person town? 

Optimized doesn't just mean your digital environment, but all the basics like making sure the rooms look photogenic and have an Instagrammable moment, having backups off all bedding and replaceable items so your property always looks like the pictures, setting up strategic partnerships with local businesses, tour guides, etc...As far as management - make sure to have a handful of cleaners and contractors on good terms.