Most very successful STRs seem to have direct booking options, they are opening their properties to the YouTube Airbnb influencers to get more publicity, they are creating regular content through their own social media channels, etc.  

He did it through (1) professional website (2) constantly optimized for SEO (3) new social media articles at timely intervals (4) sponsorship of charitable events (5) ongoing public relations campaign (6) billboards (7) advertising in local newspapers (8) SEM .  

There are many social media groups dedicated to travelers seeking furnished properties, you can list on sources like Zillow and apartments.com, Crashpad, corporatehousingbyowner, etc etc. 

A few days ago, I said, "When I look at social media from people who are doing it well, they are always teaching."

Thanks for reaching out love this community already.I have found many of them through social media, mostly facebook and instagram.

Networking is plays a big role into this, so connect with other investors on social media platforms and the likes. 

Maybe reaching out, posting it on social media, price adjustment etc

It seems Kris cares far more about helping people have mental shifts and re-framing negative situations than he does spamming relatives on social media about why they need to be apart of his down line.

Start with the low hanging fruit, using chat gpt to write some social media or blog posts or clean up a newsletter to make it more professional.

Go to Etsy and search for "rental property tracker," and you will find hundreds of nice spreadsheets to track 10-20 rentals, usually for under $10.Software has extremely helpful features like online payments, marketing syndication (click a button, and your property is advertised on multiple sites), electronic document review/signing, maintenance tracking, and owner reports.