Hire a public adjuster. 

Zillow, apartments.com, maybe VRBO...virtually all of your traffic is going to come from Airbnb and FF, though. 

Does anyone know if this individual needs to be a W2 or can I hire on a 1099?

If you hire a Property Manager they can sometimes help arrange lawn and snow removal service.  

Get an attorney and get these losers out then hire a property manager to properly vet any future tenants! 

You'll probably get better service approaching it that way than hiring a professional manager anyway.  

This could be just specific to the real estate industry, but in both recruiting and cybersecurity consultants (hackers for hire), the ones that start their own business/consultancy, are the ones who after spending 2 years (usually exactly 2 years which is when recruiters will message them), the high performer will either 1.

This could work well if you’re looking for steady monthly returns and don’t mind managing tenants (or hiring a property manager).Selling could also make sense if you’d rather use the $500,000 to diversify into other investments, like buying multiple properties or even a short-term rental on the lake as you mentioned.

The PMS around here are pretty terrible, I've worked with a lot of the larger ones in Cleveland and I think they just take on more properties than they can effectively handle and don't hire enough additional employees to make it work. 

Find out why, see if you can learn/hire to fix that problem, and you might have found your niche.Do you know anyone or have a family member that is licensed in one of the trades?