Do these companies typically have 3rd party services/placement agency/some function in HR to provide relocation assistance to a new/relocating employee (within the US or international). 

I certainly won't hold anyone to anything, but could either of you venture a guess  as to what the actual net profit after all taxes (including cap gains, depreciation recapture, etc) would be on a 100k investment with total gross return of 193k on an income of 50k?

Many that do create an income and survive only do so with the owner being the sole employee.  

some people have no mortgages and gross a ton of rent. 

I was personally censored multiple times by one of the most well-known BP employees simply because her opinions are very leftist and mine are very correct. ;) The bottom line: it's their website and they pull the strings.

(Keyword research, competitor research, surveys, speaking to prospects on how they heard)If your research proves that there is demand, I would recommend you  to either hire a good agency who has proven track record in your industry or  hiring a fulltime  employee with relevant seo skills who can manage this.SEO/Paid ads with consultants or agency would be challenging as the results depends on various things such as your website, market, content, offer etc.

(The 2% Rule says that the gross monthly rents should be 2% of the purchase price.)

They're probably not different than other operators pitches, but when they advertise a Garland deal being close to SMU...I'm sorry probably not one student, one faculty member, or even one SMU employee lives in that development.   

Thats a huge swing in expenses.I think you have to run the numbers and work backwards and then find a gross profit that you're comfortable with. 

It’s essential to make your property appealing to traveling professionals, such as nurses or corporate employees.