Although depending on the demographics on your area (and size of your personal balance sheet), you could go in the opposite direction. 

Similarly, "rules" that apply in Cali are not even close to those in TX or FL.Would be helpful if you provided location, size / type of property and demographics.

Demographics, job trends, etc? 

Do you need to join a Facebook Group catering to a certain demographics (i.e., if your tenant base are students)? 

Might have a few repeats:Real Estate Investing BiggerPocketsCash Flow ConnectionsOld Capital PodcastApartment Building Investing with Michael BlankPassive Real Estate InvestingWheelbarrow ProfitsInvesting in the US with Reed GoosensInvesting in Real Estate with Clayton Morris--*I know his business is controversial but he and his wife put out solid content on his show.The Real Estate CPA Podcast--focus on tax strategies (but it's not as dry as you may think)Real Estate Nerds--focus on legal strategies & "the worst deal* (but it's not as dry as you may think)The Real Estate LaunchpadOld Dawg's REI Network--targeted to older demographic but still generally good contentJoe Fairless's Daily podcastRental Income podcast--focus on mom and pop rentals, not much multifamily-specific but still good.Multifamily Legacy Podcast--he rambles sometimes, but tangible content overall

I think that the reporting is more flexible and there are more options for targeting motivating demographics. 

You can also use paid advertising such as Google ads or Facebook ads to reach a wider audience and target specific demographics or interests.Finally, it's important to ensure that your buyers' list is up-to-date and segmented by specific criteria, such as location, investment type, and investment goals.

I would not recommend simply writing off the previous owner as not marketing properly, the property might be difficult to rent (tons of things that factor into this: location, oversaturation, demographics, psychographics, etc).

Glenn is spot on also.At a pivotable time, Enron and Lehman Brothers were a really good and undervalued deal to be had also.My strong suggestion is to hire a very expensive demographer and ask her about the tenant mix and what is the future of your subject property.This small investment might just save you an expensive education.Be well,Tevis

But the houses and rents look good and they look good and the demographics show median salaries seem a little higher than the missouri in general.