Light colors are the worst. 

Its most common colors are black, white, yellow, and orange.

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The plan to time the market loses to psychology and fear of loss.To your point, though, I would agree that for some people the liquidity of REITs is a good thing.

It is similar to the regular 10-year adverse possession after color of title, except only 3 years after a void tax sale.

This property will not be fancy, and will be painted the same color throughout (walls, ceilings, trim, etc.).What "white" paint would you recommend for a Section 8 property that should give me the best results?

What would have happened if Jackie Robinson only played baseball with other colored people?

Psychology and sociology is paramount in this aspect. 3- The business of the business: This is things such as regulatory actions, licensures, the constant changing of such, how to navigate, contracts, documentations, process's and systems, etc etc.. 

You could get into technical sides of things, like how to imbed and track pixels from ads through to lead capture forms, email click through rates, A/B testing, open rates, conversion rates, lead acquisition costs, customer acquisition costs, headline/subject line writing, etc.On the persuasion side: The Catalyst by Jonah Berger, The Jolt Effect by Matthew Dixon, but there are also countless sales training, sales psychology, influence people, type books out there.

Especially with most units requiring 3 different paints/colors: walls, ceiling and base/trim/doors.