The short-term rental manager is handling all bookings and creating the listing under his brand.

I would be cautious about that because their website may be built based on the experience of a national brand, not the local manager.

I would go with Whirlpool, LG seems to always have a little more kinks than other brands... 

This is a basement apartment, I not only advise to run a dehumidifier but I stress to her the importance of doing so in the summer months, and provide her with a brand new, 400$ dehumidifier when she moved in.

I guess the main reason they would want a site is for something that will consolidate all their properties under 1 brand name that they can post on face book and other sites or give to friends and family.

Anyone know which brand is the most cost effective and how much it may cost for that size ?

Perhaps PREIT would've been better served waiting for some tenant commitments before branding the mall the Fashion District.

For instance, with STRs, why won't an investor spend an hour on AirBNB for their area to identify listings that:1) rank the highest2) occupancy 95%+3) ADR $750+4) hosts have 2+ properties5) listings are branded with 20k+ Instagram followersetcThen, reach out to those top operators; as many don't have the time or gave up on cold outreach, yet they've done the hardest 90%, have skin in the game, and outcompeted thousands of listings nearby.

The biggest reason for them buying in is the branding they get with the lead generation in particular.

You’d want to consult with a CPA to see which option aligns better with your tax strategy, especially given your other business expenses.PS: Fun fact—Bobcat is a brand name, but it’s often used to describe any compact excavator.