My concern is that I know very little about this particular neighbourhood in Katy (I reckon these two subdivisions should be similar demographically), is it a safe, family-friendly and popular area?

Demographics of your area, what are the economic drivers of the area, where are the most through the least desirable areas and ask yourself why that is!

But I guess we're dealing with different demographics.

I guess I was just never going after the demographic that would be impressed with a used car salesman type ad showing up in their mailbox.That is what makes this country great though.

Also, some demographics have aversions to those locations and if the property is in a market with a heavy presence of those demographics, then it is not far fetch to say that it might have problem selling without discount, and that can turn a good deal into mediocre or bad.

I manage a team of b2b professionals who consult sm-med businesses on technology in the demographic of SWFL...

I might ask what the historical vacancy rate is for the building, what the general demographic of the tenant base is, what capital improvements have been made in the last few years, etc.

I grew up in a similar town so I'm familiar with the demographic.  

@Gustavo Munoz Castro, the community I'll be selling in a mixture of younger demographic and mid-age.Great school systems, average home sells for $430k, and verh family oriented.

I would suggest targeting certain types or demographics of people known to have good reputations, or advertising to a specific group of people.