Everything matters, from picture quality to online presence.

As a matter of fact, I have openly ask a couple of posters before to tell me more about their services on an a public thread and they were happy to do so.

Unfortunately a lot of times we have found tenants speaking bad on PM no matter what happens but still trying to improve that I am not aware of your individual situation so cannot speak on it yet.

Interest rates don't matter (much)!

If it is accrual, then when you actually make the payment does not matter.  

Expect delays and unexpected expenses: No matter how straightforward the project seems, having a contingency fund for emergencies is essential.Your Team matters.

We can get your site up and running in a matter of days, with content and lead magnets included.I've also heard good things about their education for maximizing your marketing and website's potential.

Many property managers tend to focus on physical occupancy rates, but what truly matters is the economic occupancy rates—the actual rent collected.

Depending on your investment horizon that may matter or it may not.

In Summary: Wall Street and the stock market is handing other people your money, hoping after you let them make a ton on it no matter which way it goes, that end of day you will be left with what you put in and profit to make it worth it's while.