While the marketing is key, and should certainly be factored in (influencer stays, paid social posts, video and photography work), the equally important point I was trying to make is you need a product that stands out.  

This loan is a really attractive product for the right person, and for those people, interest rates have significantly less influence than traditional loans.

While sargassum may influence occupancy rates and average daily rates (ADRs), it's unlikely to overshadow Tulum's overall appeal, all the Caribbean destinations including Florida are impacted and working to find a solution or workaround to this environmental situation. 

@Rose Ganor No... you pretty much got it...You could try some of the "influencer's" techniques, and similar techniques taught by real estate investors. 

I am a huge influence on my team as should be expected and this point is a big one with me. 

Your own personal circle of influence would be a good start if you have a deal. 

There are a lot of youtube influencers that make these scenario's sound like they are perfectly normal, even though they verge on, or are, outright fraud.

By exploring these diverse avenues of funding, you can access the capital necessary to successfully execute your real estate investment strategies and achieve your financial goals.The Importance of ARV (After Repair Value): Discover the crucial role that accurately estimating the After Repair Value (ARV) plays in influencing the success of your financing and refinancing endeavors.

It positively influenced all parties, expediting the liquidation for our former client while reducing transactional hurdles.

You could get into technical sides of things, like how to imbed and track pixels from ads through to lead capture forms, email click through rates, A/B testing, open rates, conversion rates, lead acquisition costs, customer acquisition costs, headline/subject line writing, etc.On the persuasion side: The Catalyst by Jonah Berger, The Jolt Effect by Matthew Dixon, but there are also countless sales training, sales psychology, influence people, type books out there.