It seems to me like that may be more of an art than a science. 

It's not rocket science. 

It is difficult to separate fact from fiction. 

So let's do the math for a 1-year breakdown on a fictional property that rents for $750/m and would bring in $300/m in cash flow before property management.Costs:$750 (no rent while vacant)$750 (cost to lease)$750 (10% management fee for remaining 10 months)$2,250+ $3,600 (Annual Cash Flow Before PM)- $    750 (Lost Rent While Vacant)- $1,500 (Paid to Property Manager)       $1,350 (Actual Annual Cash Flow)... and this is only if the Property Manager never does anything except for collect the rent!

As @Roger Poulin mentioned, SEO is more of an art than it is a science, and it could take months if not years to achieve results. 

Basing your business plan off a fictional television show is not a great starting point.

But sometimes truth is weirder than fiction. 

Think of the data in terms of a Punnet Square (remember Gregor Mendel from middle school science?). 

Kris has scamming down to a science.

One option is to participate in fractionalized lending (or fictionalized as @Jay Hinrichs suggests 🤣).