You can never know 100% but if you see businesses, company offices, increasing traffic, proximity to a desirable neighborhood or area (beach, downtown, etc), odds are it will help.

If your website doesn't convert inbound traffic into leads no matter how good your ad is, it is useless.Yes, you can absolutely use organic marketing.In fact, the way you SHOULD do it is to grow your social media pages with organic value first (without specifically a call to action to win a lead).

Check the city or PD's web site to see if they have a claim form posted. 

Loss of foot traffic from Hybrid Work and California's decreasing population in certain areas.These rising costs are not unique to Rubio's Restaurant nor any other type of retail business.

Tampa is great for the nightlife and offers a lot of new places to wine/dine but the traffic can get a little crazy. 

Driving traffic to your direct booking site, if you have one, can definitely be a challenge but I personally believe it's becoming more important all the time, particularly for STR. 

It varies significantly based on traffic and location.

We still get quite a large number of bookings on our own site, CabinsNearGatlinburg.com, and the percentage of direct bookings is getting larger again, after declining for the last several years.We rank fairly high on several key words, so we are getting a fair amount of organic traffic.  

If you are getting that much traffic the price is too high or the layout of the house isn’t good.

@Chantell JohnsTo start putting money into multifamily real estate, take these steps: learn first from books and the web, meet folks who've done it, look up good places on sites like Zillow and Realtor.com, get a team with real estate folks, money lenders, and fix-up crews.