Not emotional goals like becoming financially independent, or quitting the Rat Race. 

You can get all in your emotions about how I type to you, or you can learn to read it and respect the message behind it and behave appropriately. 

So it’s been a roller coaster of emotions.

In addition, they are looking to make an ROI (all RE investors should be) which often results in the lower value than the emotional purchases of the SFH purchase. 

Using other peoples money is a great way to keep you honest on the project as well keep the project out of your pocket.I thought funding my own would give me control but what it really did was hogtie my leverage and made me emotional in my decisions.There may come a time when funding everything makes sense, but even if you do a few flips with HML, you will understand the process, have a foot in the door and be positioned to act on ANY opportunity when it comes along.And having a bunch of your own employees just means that they are looking to you or leaving you if the work slows down. 

After submitting the application and credit check, he also informed me that his girlfriend would be bringing her "emotional support dog" with her during her stays?

That is a guide into how to connect with the ideal client emotionally, which will inform your copy and imagery. 

@Weronika Jedrak I suspect the cat is going to become an emotional support animal for which you cannot charge. 

If it's a rental, take emotions out.

He hired me to advise him on a property he bought in Phoenix and then ignored my advice, did his own thing and the deal went south because he made emotional decisions.