This is where all the carefully repressed disgust inside you for people who do things like not pay their bills on time, choose to rent instead of own because they can't be bothered with taking responsibility for their own housing, and live pretending that they don't have their neck stretched under someone else's jackboot should be allowed to bubble up and come to the fore.I bend over backwards for my tenants.

They have to be fair.Call HUD or a fair housing commission, or other similar oversight authority, and pretend like you are a tenant and your landlord just said that to you, and see how they react. 

I use more comprehensive calculations that give me a total cost as well as total profits.I anticipate ALL profits and Expenses over a 10 year holding period and then I pretend to sell the Investment.

Don't try to pretend like you are a 20 year veteran Realtor.

I won't pretend to know DC and NoVa; check areas local to you that were especially impacted by the Great Recession that have since come around in a big way - those will be the areas that your clients "want to live" & can use this program.

(just pretend to be looking for an apartment)Many like to Greige the walls, and if you find 2 or 3 you can get an idea of what they think will be popular cabinet and counter colors in your area with Agreeable Gray (a form of Greige).For comparison, many public assistance projects use Navajo White or some for of it, because they don't have to worry about attracting renters.

Pretend it's an open house and have the smell of freshly baked cookies mask the not-so-pleasant aromas. 

People may initially be impressed but they'll soon realize you're just pretending to race and not actually going anywhere.

This is exactly how you get it done instead of just pretending.

When in doubt, pretend your customer/client/business partner is your grandmother and this deal involves her last nickel, what would you do then?