Options are assumed to be a purchase arrangement if certain conditions are not met, the IRS and accounting requirements look more to the intent than to terms, so you must clearly state the intent of an option to avoid that recognition. 

While acceptable, it's easy for the apprentice to be abused.Then, there are those that are driven by psychological aspects in human nature, ego, recognition, biases, greed and self esteem.

The WTP company has a great logo and a very strong brand so the recognition should be high I think and hopefully, it will lead to some listings. 

One benefit is that he might be able to stretch out the recognition of the capital gains via an installment sales contract.  

Also keep in mind that ACA gets significant name recognition. 

You typically have 0 support and little brand recognition.

I have had good traffic from another site, but no actual results.Sharing on Bigger Pockets is a great way to build your credibility and name recognition.

I am taking the old roof off completely, down to the rafters, installing new plywood, replacing a lot of rafter tails, facial boards, etc....

Perhaps the easiest way to avoid FIRPTA withholding is by making sure you do 1031 exchanges whenever you sell,  the  non-recognition of gain offered by the 1031 releases you from the requirements of FIRPTA.  

Thank you for your recognition, and thanks for the podcast suggestion.