They also state that they do not communicate to the channels unless you attribute a booking to the channel (there is a spot on a booking that says "Tracking - Listing Site".  

Over the past three years, I’ve been using most of the major off-market techniques.One standout method has always been pulling data and feeding it into a call center to generate off-market leads.

In areas where you can find something since the bar to entry is lower, it will likely have a lot of competition and therefore hard to stand out. 

It sounds like a lot of landlords don’t know about the new(ish) law and I assume knowing that helped us stand out.

Perform the same task in each app to ensure a fair comparison.Load a property with pictures and details.Market that property.See what your marketing looks like from the public's perspective.Submit a fake application to see how easy the process is.Run a credit/screening report on yourself.Enter a maintenance request, assign a vendor, and attach a fake invoice.Enter charges to the tenant's ledger.Enter recurring charges and automatic late fees.Sign documents electronically.Run owner reports.After testing a few apps, one should clearly stand out.

It's a fascinating concept and I think offering unique experiences is a great way to stand out in a crowded market.

You will need to have a unique property to stand out.

Over the past three years, I’ve been using most of the major off-market techniques.One standout method has always been pulling data and feeding it into a call center to generate off-market leads.

But if you're going to pay, be ready to integrate yourself so you stand out from the others. 

There is a lot of really old housing stock in our area, but I really thought this would stand out.