And 99% of the time that happens at tenant turnover...not 7 months into their leaseIf the market "softens" then I may pause any increases, but I never drop the rental rate unless the market plummets.

The city’s vacancy rate has plummeted to a mere 1.4%, the lowest since 1968, amidst a stark imbalance between housing supply and demand.Despite adding 60,000 homes, the population surge of 275,000 households has left only 33,000 rental units accessible.

Also, wouldn't it be ok if the asset value plummeted but, you managed to make the money back through rent?

The cost to own a home plummets to allow the middle class to own a home.

It's likely that your credit plummeted due to using a large percentage of your available credit. 

The people that really hit the jackpot in 2008 when values plummeted, bought and  held onto them and it's now worth a couple of million.

So does this mean there is also investment potential in San Fransisco, because after losing the Super Bowl demand for housing will plummet?  

Every time this market resets, foreclosures skyrocket, values plummet, vacancies go way up and rents go in the opposite direction.

So it's resulting in sales volume of multifamily assets plummeting to almost 50% of the 5 year average.According to Costar:"Rochester recorded just 22 market-rate trades over the past 12 months, which was near the bottom of its peer group.

Winters have been pretty consistent - You can usually keep occupancy high, but your nightly rates plummet.