I'm looking for some advice on social media marketing.

BP and virtually all social media has their crooks trolling the site..

So having a professional site with active social media is a key as it will indirectly attribute to the conversions and your brand credibility.  

The changes should be integrated into the website and application by the end of the year. 

I recommend going with a company that is vertically integrated from top to bottom!

Put up signs, social media posts, and listings.

Policy Loan rates are pretty low right now... but it depends on the company too.You can try Integrity Bank and Trust in Colorado Springs.

People search on social media where to travel long before they would on the OTA platforms!

This understanding will then flow back into your website and social media, since you can become more specific on which keywords you want to rank for, and how you brand yourself.Another tip is to look for communication channels that are are specific to your target audience and unsaturated.

Im sorry, but you really need to enter the real world and get off of the social media motivational videos.