You will need to compare your unit to the competition.

Milwaukee is the third most competitive market for tenants in the US.

Sounds like you have thought out a lot of this, but maybe also hold a competition with a cash prize at your closest architectural and design school.Can you build it cheaper than someone like this?  

I couldn’t tell you what rates are today but I assume they are competitive.

That's also what the lender told me, it would take too long and thus make me as a buyer less competitive once we're in UW. 

Why did you go with Monday over the competition?  

Still strong but lots of competition, so you need to research what works: good pics, seasonal pricing, amenities, etc.

Many nationwide lenders can fund deals regardless of location and often have competitive terms.

The Pacific Northwest is competitive, so leveraging those connections can be a game-changer.Second, when analyzing deals, ensure you’re building a framework to assess not just the property’s performance today but its future potential.

Down around those areas you'll be swimming in a sea of cabin competition, so a Scandinavian style or something otherwise standout might be the only path to making more.