Are you looking to do family friendly vacationing (that is what I do) or do you want to offer more hip/cool destination near fun stuff like concerts, nightlife etc?

They can build a bigger Indoor stadium, which can potentially attract more concerts, trade shows and maybe host the Superbowl. 

I seem to get a lot of business travelers and people coming for concerts or weekend partying. 

Then it has been filled with 5 rentals from VRBO (this includes 3 to 14 days/weekend rentals that were for housing wedding parties, concert goers, college visitors, vacation stops and 1-1 month rental while their house was being repaired) from March 2018 to the end of July 2018.

They stopped going to the movies, concerts, and amusement parks and they stopped traveling, taking vacations and staying in hotels.

‘FLORIDA HAS CHOSEN FREEDOM OVER FASCISM’: DeSantis Makes Surprise Appearance at Biggest Concert Since PandemicTens of thousands of US residents are migrating to Florida thanks to Governor DeSantis' freedom-oriented policies. 

Often to people coming to ski, hike, concerts.

It was far easier to go through the pain of a big concerted effort than to eek out a unit here or there for months and months. 

The Kansas City, MO is much less vacation like and more short trip to see family, concert, conference.

One example is a concert venue is being built, naturally the neighborhoods that are closer will start to rise in value because people would like to be close to it, and or STR demand will also rise in the areas immediately adjacent to it.