The barrier to entry is lower so they seem attractive, and to the person who knows what they are doing, they can be very profitable.

I run a facebook group on MTR"s with 3.5k people and many have had the same experience. it's not to say you can't find success on FF but the demographic of who you're trying to attract might not be on that platform. 

I am in Ontario Canada, but looking to explore the Ohio market due to its proximity to Toronto and very attractive cap rates. 

Neutral colors work well, and energy-efficient upgrades not only attract buyers but can also qualify for tax benefits.

This is unsightly and can attract pests. 

The paid off property is an attractive and way lower risk / less work investment from my seat.

And, having ready access to capital allowed us to scale more quickly.  2) Because the compensation is so balanced, it makes passive investing much more attractive.  

Thank you for that tip Matt, making each unit have a bath would be much more attractive.

So add the advertised high rate of return when things are good when money can flow out to investors, plus celebrities at their investment forums and it seems very attractive.

Coupled with tailored marketing efforts, these enhancements attracted buyers and significantly increased the property’s profitability.