Pros - cash flow (depending on market) and portfolio diversity Cons - completely new business venture, will need to build a different team for STR. 

It goes over crime stats, population growth, diversity of employment, average income, whether wages are on the rise etc. 

It is a very diverse community with a good mix of rentals and owner occupants.

I understand any significant city is very diverse with different neighborhoods, with different RTP.

Which is why there is so much diversity in that space.  

Economy:  Strong, diverse economy.

If you are currently looking to invest in Houston, it needs to be understood that it is a fast-moving and competitive market.Having an expert firm that has exact knowledge of the local markets and their behavior is a must when choosing properties to invest in.The real estate market is extremely dynamic and active, with the housing market is booming and considered by many as the center of the nationwide real estate investing frenzy.With its diversity, business climate, numerous universities, strong presence in the medical industry, as well as positioning in manufacturing, shipping, and oil and energy, Houston’s diverse job market continues to drive new residents to the area.Pros of Investing in Houston1. 

This is a basic rule of thumb that essentially says, "Over many units, diverse areas and long periods of time, the total expenses -- including vacancy and capex -- seen by a rental unit, will tend to approximate 50% of gross income."

I have IDX on my site through Diverse Solutions.  

So there are tons of way to get started.You will love the diverse community and all the resources.