I want two things - I want help customizing a lease for my property.

Again, I have no idea. that's a much more personal decision, and that is probably why Jonathan Greene asked for more information from you about your experience level, especially since you wrote "I am totally out of my league understanding the possibilities of an MTR".To be successful in the MTR space, I would recommend that any owner or operator strive to provide the best customer experience possible.

What is the customer demographic that is driving STR/MTR in Fargo?

Customer service has also been very good in my experience although hold times average around 5-10 minutes depending upon the time of day you call.  

Cleaning fees and other line items are revenue; its just a way of parsing out revenue to try to reel in customers. 

I also don't think they are customers. 

An activity is a rental activity if tangible property (real or personal) is used by customers or held for use by customers, and the gross income (or expected gross income) from the activity represents amounts paid (or to be paid) mainly for the use of the property.

Contractors live in fear of this because it sticks on their record forever when a new potential customer looks them up. 

Are they handling most of the interior design and finish selection, i.e. picking out the white oak flooring and designing the custom built-ins in the study?

The condo includes high-quality granite countertops, custom cabinetry and wood floors.