How would you research a potential market?

They sell a 4 unit for close to 1 million dollars close to Jacksonville. they want 250k or 300k down. there's no upside. you can google the properties on biggerpockets and there isn't a lot of satisfaction. it's a slow return and get rich slow strategy. our focus is always as a builder to add maximum value, lower cost as low as possible, build and rent and build and sell the same product and raise prices to help investors out. we have a large market share and large purchasing power in our market in columbus ohio. the one strategy I never liked about turnkey new build brokerage companies like them and build2rent or others is they don't really build close to urban centers and most are single family homes. the numbers don't work on single family homes. if single family was the way to go more companies would be doing it. but by far the most common type of new construction built is three story walk up apartments.

While I do maintain a relatively modest percentage of my assets in money market instruments, corporate debt funds, and high dividend stocks, I remain most comfortable with the investments I specialize in and know best.  

I tell people all the time: if you can't find a quality PM in a market, don't invest in that market!

Spent a summer weekend hunting for on-market deals on days off with a realtor.

Attractive digital marketing fliers, 3d tours, professional tours, rent specials, and competitive pricing all help too!

A lot of different strategies work very well in the Cleveland market.

What is the best strategy in your opinion to niche down on a target audience in any given market?

Pushing into other, close-by, markets is the best (and maybe only) way to make it work.

do you guys post off market deals on there/is there a better place to find be off market deals in Canton rather than Craigslist or marketplace?