There are so many plays to run in this game I don't have time to type them all. 

As an investor in a market where cash flow does not come often and appreciation is a bigger play, I understand your mindset. 

There’s demand for rentals in the area, and multi-family properties tend to hold value even in market shifts.New Construction: With SWFL growing fast, new construction is a big play, especially if you can tap into neighborhoods where demand is rising but inventory is still limited.

Combined with rents well above market range because it's playing off emotional perception that it's "worth it" because there going to buy that home, some day..... some-day...... 

Is this ultimately a land play? 

The theory is spot on, in practice however that logic rarely plays out - at least in recent years where multifamily has been crazy.

Real Estate is a long term play. 6.

Oregon saw it that way as well.. many folks got cease and desist using guru on line training techniques this just formalizes the activity and levels the playing field and gives both buyers and sellers a mechanism to get out of deals and or have a regulator step in..

A and B neighborhoods typically don’t produce much cash flow and are more of an appreciation play—something the city has been seeing quite a bit of over the past decade.

I do think brand can play a very important role in the long term of something like this.