Products & Services enable us to track each 'phase' of the rehab.

Be sure to investigate the varying product types. 

Welcome to the forum @Chris Primavera.Seeing as you are brand new today, it would be good for you to search on the forum for those areas and read everything there is about those markets.Grab @Avery Carls book Short Term Rentals Long Term Wealth and read it. https://store.biggerpockets.com/products/short-term-rental-l...It is chock full of info that you need.

no argument from me.. but I think they do that to legitimize the company/loan product.

No paper towels, no "flushable wipes", no dental floss, no hygiene products, no tee shirts (real example). 

If you have a finished product, they won't move in for 60 days but your lender requires signed lease and/or move-in for refi...this will delay your refi.

I personally think sevier county is one of the best areas in the country to invest in both now (if you pick the right product) and especially long term.

Quote from @James Wise: The term "cross selling" is used when you sell related products.

But there are products that go all the way down to .75+ ratio and even no ratio.

Great tools that get updated regularly.I am on the lending side of things and would be happy to hop on a call with you anytime to discuss financial strategies and help answer any questions you may have about nearly any loan product available to help you on your journey, even if they are not products my capital partners offer.We are all here to help you learn and grow.