Highlight features like the private entrance to attract budget-conscious travelers.

Luckily my customers were pretty loyal to me but you get the point. 

They offer interest-only loans, don't charge for appraisals unless the deal actually closes, and have great customer service (they actually close on time unlike some of the lenders my clients have chosen against my advice over the years who ask for my time for underwriting the day before closing).

Yes, custom for OJ.

I also use social media for hyper-local content, showcasing community highlights and market trends to build trust

I know people that are really good at their trade (plumbing, cleaning, electrician, etc) but they don't have financial discipline, they don't know how to market, they suck at customer service, they don't use tools to their advantage, etc.Cody Sanchez (lady in the video) buys different types of businesses and makes them profitable by applying basic business disciplines.

If you’re looking for speed, flexibility, and a customized solution for your investment, private money lending is a great choice, even if the interest rate is higher.

To lump in bitcoin as cause for that would be the same as lumping in the average bank customers cash deposit when certain banks launder money.

I've reached out to customer service and received little assistance.

Print them off, study them, highlight them, make notes, read some blog posts, and understand the subject.The second document he links includes precise definitions and a guide for landlords to use for screening support animals.