One more tip – people remember stories that trigger their emotions.

I’d love to hear any tips or strategies that have worked well for you in real estate marketing, especially with PPC campaigns.For those who’ve done this successfully, are there specific keywords, ad placements, or campaign types that you recommend?

Unfortunately it's a game, and it's just gotten more and more convoluted since TX doesn't regulate Roofing, like foundation work, so anyone can grab a hammer and ladder to say "I'm a roofer!"

If anyone has recommendations for what they've been using and like, we would appreciate it greatly as well as any tips you may have for us!

Real estate is a wealthy persons game. 

As the saying goes, “Whether you think you can or think you can’t, you’re right.”That being said, there are definitely creative ways to get into the game.

But not all land is fair game.

This gets you in the game with minimal upfront costs.Covering the Smaller Costs (Inspections, Appraisals, Earnest Money, etc.)Even when using other people’s money, you’ll need some cash for earnest money deposits, inspections, and carrying costs.

It's not like other markets where all info is online and everything is super fast and easy.

A few eye-opening online searches will easily indicate if this is what you want to get into.