If purely residential, creative use strategies and layouts can really help boost yields and the resulting quality of the product.

Usually only one set of utilities. mine is german duplex with very exotic in-house a strong wood cabinet, the first time I saw it i remember the movie back in 1934 in berlin lol milwaukee is so facsinating.if you can write a thread these days about milwaukee real estate history between those german duplex, polish flat that would be wonderful, want to see how the layout looks likemine is originally owned by first and second generation german immigrant, the owner is the second son, like to play bridge/chess in the house and passed a way sometime five ten years ago ........ 

Design the layout of the project and budget.

They sold for $1.4m with a poor layout.

There are designers who focus on ADU layout, drafters who just draw ADU plans, and contractors who just pump out garage conversions.

You think changing interior design, pictures, layout, etc would change STR success?

There are properties you can find that might already have an ADU or a layout that would allow a unit to be split off with a separate entrance (ex: converted garage). 

They decided to pass on the house, and are under contract on a different house with a normal layout and a garage.

After I had provided the info, they kept coming back and asking for additional information (at this point requesting I lay out to them what it was I specifically wanted).

@Alex Veytsman I really appreciate the site and layout.