I heard advertising for GROUNDFLOOR on the BiggerPockets podcast and was intrigued.

Honestly it's almost less work for us because we don't have to screen, airbnb does, we don't have to deal with leases, airbnb does that stuff, and we don't have to advertise, airbnb does.Location: If you do str OR/AND you really want the highest appreciation (I wanted both) you want to stick close to RTP and the airport.

I'm thinking about hiring a company to create, and manage social media pages as well as do some paid advertising on the social media platforms.

It's OK to share your expertise about real estate or your local market, but you should only advertise yourself or your company in the classifieds. 

They're probably not different than other operators pitches, but when they advertise a Garland deal being close to SMU...I'm sorry probably not one student, one faculty member, or even one SMU employee lives in that development.   

I can't tell you how many times I have renegotiated for my buyers and got discounts even though they advertised it "as-is".

Here's a guide on how to screen tenants.I recommend you include some of your key qualification criteria in the advertisement.

Quote from @Brett Jurgens: @Don Konipol not out of the air, based on my own rental and a few hundred others we've done at Net Energy in 8 states.Brett, if you’re representing a business we need to know that upfront so we can understand that your post is actually an advertisement for your business and not an unbiased opinion that we can rely on.  

Hemlane also does advertising via ad syndication too.Any help and insights is appreciated, thanks!

You would need to make this clear to your potential guests when you advertise the rental.• Have no more than three bedrooms at the property, which would include the homeowner’s bedroom.• Be located at least 660 feet from any other short-term residential rental, as well as 2,500 feet from a resort hotel.• Be in a zoning area that allows short-term residential rentals.• Have written permission from your Homeowners Association (HOA), if applicable.