I would lead with what the draw is and what sets you apart from your competition.

Competitive rates.

I had a distinct advantage over my competition who had to do their own courthouse searchs.

They were lacking in accounting which is why we switched, but I heard since they have gotten better accounting features. 

This will lead to many of the professionals in the same industries who already are not doing that well to fall out of competition and hence be "replaced'.

Stessa has ALOT of potential, BUT the execution is lacking and leaves me very frustrated.

If rates come down at all I predict we’ll be back in a strong sellers market (competitive offers, steep appreciation etc) because inventory is still low. 

Major issues are lack of parking, lack of elevators, leading to numerous unlived in units.  

Hi Lorenzo, Within my 20 years of experience, I’ve seen this play out many times, especially in competitive markets like East Boston.

These companies invest for long term growth.Here's why exploring these options could be a win:Less competition: Fewer investors might mean you snag a better deal.High growth potential: Up-and-coming areas can offer excellent appreciation alongside decent cash flow.Unique opportunities: Discover niche markets with specific tenant needs, like student rentals or corporate relocation hotspots.