Up until about 3 yars ago, it seems Tulum was a quiet coastal town, but its grown immensely in tourist and that has attracted the cartels and hence the crime.

So add the advertised high rate of return when things are good when money can flow out to investors, plus celebrities at their investment forums and it seems very attractive.

I had a few houses that lost about 30k in equity overnight in the area (had been considering selling to do a 1031 into some new builds, but that turned into a less attractive idea after the equity drop).

The market is saturated with STR's further from the beach and attractions, so my advice is to be picky about your location and underwrite the numbers carefully to make sure the investment will be profitable. 

Their 100% LTC is attractive, but their rates might be on the higher end for short-term loans.Lima One Capital: A solid option, especially for more experienced lenders.

The photos must show a bright, attractive, friendly property.

This should be required reading for new investors, drooling over the great cashflow they will make buying crappy houses in crappy neighborhoods that attract crappy tenants.

They are cash flow positive and have over 1B in assets ( net is close to 350million ) I’m only thinking that the seller wanted to make it attractive to sell his building having no renewal option which can give some leverage to new owner.

Meaning how to attract the type of people you want to your STR listings and how the heck you are supposed to know if there is a market for your type of "customer" in the area you are investing.

A steady annual growth rate, diverse industries, and affordable living attract residents.