Even if it’s a fad for another 5 years, you could ultimately be left holding the bag on something with no equity save for the land value? 

Will it stand the test of time, or pass like so many other fad? 

It's very normal, even trendy for people nowadays to focus on fitness, diet, mental health, work life balance, friends, family.

AirBnB's are the new fad.

We will house them in a very nice home, feed them very very well with specialty diets as needed and always with estetic appeal, we will bath them, dress them , toilet or change them,.

What has a big aura are fads like stainless steel appliances, granite countertops and never going to be used man caves, backyard porches and swimming pools.

But I decided that I was going to go on a debt reduction diet.

But on the other: I also discussed their habits, their diets; what they ate and where it came from.

I would stay away from the grays because it's the fad right now.

It is simply a difference between being self employed and building a business that could continue without you if you wanted or needed it to do so.I believe that this is just an urban legend and part of the "get rich while doing nothing" fad.