And a general contractor would NEVER sign a customers contract 

Which is also one of the 3 fundamental needs of a business most often (customers, product/service, place of operation). 

That was enlightening information as his customer relations department has refused to provide any yardstick or timeline on redemption progress. 

I suspect build cost in CA are closer to 400 a foot than 200 like many other areas and of course far higher for the custom homes.

SIH has some marketing gimmick with the Real Estate Guys where they bus unsuspecting retail customers around to the sites to see home being built.

If the project was good, why are the "sales" people keep telling prospects that the project is just about sold out at every sales pitch?

Custom made Bugatti.  

People staying for 30-90 days are a completely different customers than someone in a years lease. 

In France, they sell wine.They identified their customers (in your case, reliable tenants) and provided what they wanted to buy (rent).SummaryFollow this proven, step-by-step process to maximize your chances of success and minimize risk in real estate investing.Has this process proven successful?

I believe they have taken over a lot of CR of Maryland customers.