Be sure to investigate the varying product types. 

Since I’ve been syndicating real estate debt and a few equity deals for 25 years, I’ve made it my business to maintain a constant “overview” of the “product” being offered.  

I would find all of the places in my area that posted apartment listings and literally put my listing there and pay for any advertising product that was available to push my listing to the front. 

Products & Services enable us to track each 'phase' of the rehab.

Welcome to the forum @Chris Primavera.Seeing as you are brand new today, it would be good for you to search on the forum for those areas and read everything there is about those markets.Grab @Avery Carls book Short Term Rentals Long Term Wealth and read it. https://store.biggerpockets.com/products/short-term-rental-l...It is chock full of info that you need.

no argument from me.. but I think they do that to legitimize the company/loan product.

I personally think sevier county is one of the best areas in the country to invest in both now (if you pick the right product) and especially long term.

No paper towels, no "flushable wipes", no dental floss, no hygiene products, no tee shirts (real example). 

If you have a finished product, they won't move in for 60 days but your lender requires signed lease and/or move-in for refi...this will delay your refi.

Quote from @James Wise: The term "cross selling" is used when you sell related products.