How is the location of this property in the market compared to the competitors?

You can not compete finding leads if your competitor has a killer website.Just don't think "getting a website" is the end of the story.

I would also add that you should look at what the market (nearby competitors) is doing so that you know not to under/over improve. 

If your competitors do and the total rent+RUBS is comparable to what you will be charging then potentially it could work for you, assuming all other things being equal.2.

I stayed at a competitor's unit where they asked me to put sheets in the washing machine, start the cycle and do a bunch of other pre-check out clean up.

Just be sure to know your market and competitors so you can overcome objections to the higher rate.

Credit and cash tend to help a lot, especially with local banks because if they can take cash deposit accounts away from their competitors, they will tend to try and be more flexible. 

This way you can judge what keywords are being eaten up by the bigger players and what keywords the competitors are not utilizing which goes back to getting an edge in the marketplace.

How would KFC benefit from selling its secret recipe to competitors?

She needs to get elected in November first, which is not a forgone conclusion if someone with enough cash behind them runs against them. 2010 was the last time Monroe had a Republican competitor, and he only won 52% of the vote.