This entire conversation in my opinion comes into play for a group or entity that may have 50-100 STR's where the branding will matter more but to be honest from what we have seen when they get that large they usually have lack luster service and subpar reviews- in the end someone that is 1031'ing mostly cares about that cash flow at that level and that's why and mostly only why they care about buying a brand. 1-15 units and a brand is nice but in my opinion wont break a deal- we are trying to do it but in the end its more for our guests to have a simple streamlined way to book with us.

In most of Raleigh city limits specifically, the lack of room to build new construction developments has stirred the folks in zoning.

Much of the behavior we see stems from a lack of education or awareness.

When cycle gets tougher then those marginal agents sales dry up and they go back to that j-o-b especially since they did not save and spent all their money on trips, bigger houses, nicer cars,etc.Good LuckI hope you are one of the few that make it long term. 14 years in the business and still having record sales year after year.The best nugget of info I can give is constantly out learn your competition.

Nearly half of our reservations come with pets and to not allow them would put you at a severe disadvantage in a competitive market.

If they don't answer my questions, I know they have not read the ad and are just clicking and "tire kicking" or they lack the intellectual focus for me to have any business relationship with them.

Occasionally I catch some cleanliness issued that I am not satisfied with which I believe is due to variability in attention to detail between people on their crew, or lack of training and familiarity with my property.I've seen mentions of the value of post cleaning pictures from hosts on other forums.

I've often found that the biggest competitive advantage you have when you are getting started is proximity! 

I would lead with what the draw is and what sets you apart from your competition.

Schwab Pledge Asset Line is competitive.