maybe I'm unmotivated but that's something I'd use lol. a fear of mine is shiny object syndrome.

That way anything that doesn’t meet your criteria you can quickly say “no” and not get caught in shiny object syndrome (I’ve very guilty of this).

Shiny object syndrome is very real.

Scatter brain and shiny object syndrome is common.

When I first got started I was getting shiny object syndrome thinking “oh I should buy 1-4 unit… no go single family… no go bigger multifamily… no do BRRRR method….

Avoid "shiny object syndrome" because it's the #1 business killer.

If not, you will end up with shiney object syndrome and not actually pulling the trigger.

Then stick with that strategy and do not deviate (shiny object syndrome) until you have mastered it or are fully ready to say 'this isn't the one for me'.The biggest benefit of creating a plan for yourself and beginning with the end in mind is that doing so will help you avoid buying yourself another job or getting taken for a ride by a Nuru (new guru, term courtesy of @Paul Moore).

I'd like to refer him to a  coach who's had first-hand experience with expansion and managing the "shiny object syndrome".

It is shiny object syndrome.