. :)What I learned a long time ago on forums like this and others when people would ask about what their post card or letter should say for their direct mail was that, "It's more important to let them know what you do and get the message in front of people in need of your service than what the exact message you use is."

Develop a postcard you “hand” them.  

Can anyone recommend a direct mailing service that charges no more than $0.35/ per postcard ?

Now I gotta buy stamps, post cards or envelopes which will put me in it for almost a grand, knowing i still have to do 4-5+ more mailings after I do this first one....

You also get a lot of templates (postcards, blind offers, purchase agreement, etc).

Should it be a combination of post cards and letters? 

What is a good website to order postcards from?

(Wholesalers in my area will find off-market pieces of property from mass postcard mailings or cold calling. 

Overall, I think the DFY software could appeal to tech savvy folks that see the literal dollar value that it saves in marketing (saving me from sending 1,000 postcards a month for example), but that'd be up to you to prove that through various case studies depending on which way you go with the software.

Postcards pulled better than yellow letters?