I did STR in a duplex starting back in 2017 and managed for others in North Conway, Ive since converted to all long term tenants and happy i did so... unless your property has something unique or a "rare" amenity.... like, sleeps 30, I honestly would not waste any energy on it in the north Conway area. so saturated, and so much big money being invested in the hotels, its tough to match amenities vs cost, and I see travelers trending back towards the hotel style accommodations. granted, for the right price, I'd buy anything and figure out what the best use for it is. use airdna.co for decent data on # of Short term rentals in any particular market. can also identify opportunities. the point of my response.... be careful in STR in any area and always have a plan B. you can change a lot of things about a property, but your cant change your basis!

There are some solid advantages here: new construction typically means lower maintenance costs upfront, modern amenities that attract quality tenants, and potentially higher rental income.

@Kalina C.East Dallas' real estate market is thriving due to its proximity to the city center, amenities, and young professionals.

Great design, killer amenities, strong communication and professional photos.

What is table stakes amenities wise to compete with them?

Mine is SFH, an LTR and my tenants are amenable to other people living on the property and I may consider building an ADU for that.

If it's a house, giant amenities are really table stakes in Scottsdale.

It is a combination of reviews, pricing, amenities, quality of photos/listing, and CTR (click-through rate). 

You can also do an audit of your “hotel” to see how it compares to others in your market in terms of design and amenities to fully maximize revenue.

Make a list of specific properties that are VERY similar to the property you're analyzing (similar SF, beds/bath, amenities, views, location, etc.).