Sometimes, that phrase is used when the price is way too high for anyone, investor or owner occupant. 

Like try to get to the top of the search results for "sell my house in ___" and similar search phrases.

I recently had a phrase kind of just fall out of my mouth...

I sometimes will use this phrase with tenants...

. - Carrot: Full robust ecosystem w/ proven track record of more sites ranking in the top 5 in Google for motivated seller (land and house) phrases than any other system + robust training, support, community, and features to rank well in Google, fast loading sites, and high conversion.

I don't know why I'm phrasing this as "we" but just trying to be more personable?

You have heard the phrase "the pendulum swings both ways. "  Well ALL pendulums that drive multi family prices have swung to an extreme. 

I could of phrased the subject better and said the closest thing to a guarantee, even though you still understood me.

As we use to say on the farm "there is more than one way to skin a cat" (yes ... that is a disturbing phrase and no ... we never skinned cats!).

Interesting interview and useful advice and I've even caught myself saying "Suck it up, buttercup" a couple times :)Let me tell you what, people have been saying that phrase to me all week "Suck it up buttercup"It's not a catch phrase of mine really, but apparently it's got a sticking effect!