Let's all make a vow to really think, analyze, verify before we dress up nonsense as "facts" or "data".Imagine buying a car from a car brand that ALWAYS breaks down.You are telling others: The car works fine.

Brands included.

You’re building a brand around education and ownership, so transparency and compliance should be top priorities.

Ask them if they know of anyone who is looking for an opportunity.Building trust is done through building a brand, and becoming an authority on the subject matter.

If it is worn or stained, yes, put in new carpet.On the other hand, we have had prospective residents tell us that we need to replace this stove or that carpet, and sometimes they are brand new. 

This way you can control your brand. 

Otherwise you spend year 1 paying yourself back for the furniture (if you're lucky) and then hope to make a profit in year 2, only for your lease to possibly change terms, losing all of the time you put into building your brand.

And there are sponsors that have survived multiple cycles with little to no money lost and sponsors that are brand-new (and everyone in between)So these all come with a wide range of projected returns, actual returns and experiences.

Does this build his brand?

Lots of people focus on "SEO" to get new leads first... but really the only SEO anyone should focus on first is ranking well for your company name and brand searches (like "[your company] reviews").